Wednesday 12 December 2012
Tuesday 27 November 2012
SEO Techniques
There are many ways to get your site higher in the rankings of Search
Engines such as Google and Bing. You may be pleasantly surprised to
hear that not all of the options available to you are difficult. Not
everything has to cost you a large amount of money. Much of what you can
do is completely free!
A Few Things to Keep in Mind
It’s a Long Road
SEO isn’t something that you can expect to accomplish overnight. It takes work and lots of it in order to get to where you want to be. SEO never sleeps, so if you spend time slacking when it comes to keeping up with your website; you will not get the results you seek.
Do It Yourself
While many people are under the impression that one must hire an SEO Specialist in order to get the job done; you can actually do it all yourself. The internet has vast amounts of information at your disposal, which can be used to your benefit.
Check Out the Competition and Research Keywords
In order to figure out what is going to work for you, it’s important to keep track of sites related to yours. Let’s say your site is about cats. Simply go to a keyword research site Here, you are going to be able to see how many searches there are each month for keywords similar to the one you type in; both Global searches and Local searches will appear. Competition will be labeled for each keyword as ‘Low’, ‘Medium’ or ‘High’. This will give you insight on how much work you will have to do to get noticed. Feel free to check out sites similar to yours to get ideas, inspiration and ideas on how you think they could be better.
Site and Page Names are Important
When creating a URL name, be sure to select something that has keywords included in it. You want your site name to be easily remembered and something that Search Engines are immediately going to recognize as being categorized in the proper niche.
Just as your site’s URL is very important, so are page names. You want them to be very simple and to the point so people (as well as Search Engines) know what is expected there. Meta descriptions are important on every page, but meta tags are not picked up by Search Engines, so you don’t need to worry about those.
Using Links Properly
If you are going to be linking internally, you want to be sure to use a helpful Anchor Text. Simply saying ‘Click Here’ does nothing as far as SEO is concerned, as it offers no information for Search Engines to work with.
Content is King
Of course, the most important thing when it comes to any website is content. You can do everything else right but if your content is not updated frequently and of high quality; your efforts will be pointless. Be sure to think about what your viewers want from your site and worry about Search Engines last on this one. Humans, not Search Engines are the ones who will subscribe, sign up and share your pages via chicklets/bookmarklets. Do not ‘keyword stuff’, as this is going to make the content confusing for readers.
To know more Visit Updates of SEO
A Few Things to Keep in Mind
It’s a Long Road
SEO isn’t something that you can expect to accomplish overnight. It takes work and lots of it in order to get to where you want to be. SEO never sleeps, so if you spend time slacking when it comes to keeping up with your website; you will not get the results you seek.
Do It Yourself
While many people are under the impression that one must hire an SEO Specialist in order to get the job done; you can actually do it all yourself. The internet has vast amounts of information at your disposal, which can be used to your benefit.
Check Out the Competition and Research Keywords
In order to figure out what is going to work for you, it’s important to keep track of sites related to yours. Let’s say your site is about cats. Simply go to a keyword research site Here, you are going to be able to see how many searches there are each month for keywords similar to the one you type in; both Global searches and Local searches will appear. Competition will be labeled for each keyword as ‘Low’, ‘Medium’ or ‘High’. This will give you insight on how much work you will have to do to get noticed. Feel free to check out sites similar to yours to get ideas, inspiration and ideas on how you think they could be better.
Site and Page Names are Important
When creating a URL name, be sure to select something that has keywords included in it. You want your site name to be easily remembered and something that Search Engines are immediately going to recognize as being categorized in the proper niche.
Just as your site’s URL is very important, so are page names. You want them to be very simple and to the point so people (as well as Search Engines) know what is expected there. Meta descriptions are important on every page, but meta tags are not picked up by Search Engines, so you don’t need to worry about those.
Using Links Properly
If you are going to be linking internally, you want to be sure to use a helpful Anchor Text. Simply saying ‘Click Here’ does nothing as far as SEO is concerned, as it offers no information for Search Engines to work with.
Content is King
Of course, the most important thing when it comes to any website is content. You can do everything else right but if your content is not updated frequently and of high quality; your efforts will be pointless. Be sure to think about what your viewers want from your site and worry about Search Engines last on this one. Humans, not Search Engines are the ones who will subscribe, sign up and share your pages via chicklets/bookmarklets. Do not ‘keyword stuff’, as this is going to make the content confusing for readers.
To know more Visit Updates of SEO
Wednesday 29 August 2012
SEO Basics & Concepts
Search engine optimization (SEO) is an
important component of any successful website, but do you know your
SEO basics as well as you should? Here are top 8
fundamentals that you absolutely need to know about search
engine optimization:
Basic #1 - Content is King
Search engine optimization for beginners always begins with good content. This basically boils down to making good on what you promise with your website. Provide the information you claim to provide, supply the goods or services you advertise, and any good relevant information you believe will be useful to your website visitors.
Basic #2 - Selecting Relevant Keywords/Phrases
Keywords are phrases that a target web visitor is most likely to type into a search engine when looking for specific products, services, or information. This means the content provided in your web pages needs to be seeded with the right keywords. The right balance between relevance and words with less competition needs to be achieved. The most relevant keywords may be too competitive with other sites, while less competitive keywords may not get a large enough number of searches.
Basic #3 - URL Links Need to Be Relevant
The Uniform Resource Locator (URL), or website address link of a website and its subsequent web pages must be as relevant to the content as possible. For example, a URL of www.feldonsflashlights.com/types/LEDflashlights will be more effective SEO-wise than www.feldonsflashlights.com/folder3/00034.htm because the former web address spells out what is in the page content, "LED flashlights." Not only will the former URL be more attractive to search engines, but may also be easier for users to read and remember.
Basic #4 - Page <Title> Tag Must Match the Content
One of the most important and yet overlooked SEO basics is selecting a relevant title for the title tag of "each" page. It is imperative that the title be brief enough to fit in a small space but broad enough to effectively communicate the content of the web page. The title tag is very important because it tells the search engines what a page is all about. The title tag information shows up in the most upper-left hand corner of the computer screen for each page in a web browser.
Basic #5 - Use of the Description Meta Tags
Description meta tags go hand-in-hand with effective page titles because the description can be used to catch the attention of a web visitor. A good description meta tag and a call to action can convince a web visitor to actually click the link and enter the site. While some SEO experts have minimized the importance of this tag (because they say it is no longer important to search engines), the fact is that it is the text your web visitors see when they read your listing on the search engine results page and could be the one factor that gets a potential visitor to click or not based on what he reads.
Basic #6 - Use of Heading Tags (<H1><H2><H3>)
Once a web user lands on a page, he should see a relevant headline with keywords included that let him know he's in the right place! This is another one of those SEO basics that many website owners overlook. Heading tags count towards the visibility of a website on search engines because the keywords included in these tags tells the search engines what the page is all about.
Basic #7 - Importance of Image File Names and the Alt Text Value
Using keyword phrases when naming image files to match the content of a web page, as well as, using keyword phrases in the "alt" value of an image tag, adds significant SEO value to a web page when search engines filter through images on a web page. Rather than naming a file something like, "picture2.jpg"-a much better file name for a search engine may be something like, "LED-flashlights-small.jpg" and including the same phrase as the image tag "alt" value.
This would look something like: alt="Small LED Flashlights"
Basic #8 - Keep Learning...SEO is Always Changing!
Just like everything else in technology, the Internet is always changing-so is search engine optimization. This makes it important for anyone with a business web presence to continue to learn about changes in SEO and keep their website updated accordingly.
Keeping all these SEO basics in mind should arm you with the basic foundational knowledge needed to get you started in search engine optimization for your business website.
Search engine optimization for beginners always begins with good content. This basically boils down to making good on what you promise with your website. Provide the information you claim to provide, supply the goods or services you advertise, and any good relevant information you believe will be useful to your website visitors.
Basic #2 - Selecting Relevant Keywords/Phrases
Keywords are phrases that a target web visitor is most likely to type into a search engine when looking for specific products, services, or information. This means the content provided in your web pages needs to be seeded with the right keywords. The right balance between relevance and words with less competition needs to be achieved. The most relevant keywords may be too competitive with other sites, while less competitive keywords may not get a large enough number of searches.
Basic #3 - URL Links Need to Be Relevant
The Uniform Resource Locator (URL), or website address link of a website and its subsequent web pages must be as relevant to the content as possible. For example, a URL of www.feldonsflashlights.com/types/LEDflashlights will be more effective SEO-wise than www.feldonsflashlights.com/folder3/00034.htm because the former web address spells out what is in the page content, "LED flashlights." Not only will the former URL be more attractive to search engines, but may also be easier for users to read and remember.
Basic #4 - Page <Title> Tag Must Match the Content
One of the most important and yet overlooked SEO basics is selecting a relevant title for the title tag of "each" page. It is imperative that the title be brief enough to fit in a small space but broad enough to effectively communicate the content of the web page. The title tag is very important because it tells the search engines what a page is all about. The title tag information shows up in the most upper-left hand corner of the computer screen for each page in a web browser.
Basic #5 - Use of the Description Meta Tags
Description meta tags go hand-in-hand with effective page titles because the description can be used to catch the attention of a web visitor. A good description meta tag and a call to action can convince a web visitor to actually click the link and enter the site. While some SEO experts have minimized the importance of this tag (because they say it is no longer important to search engines), the fact is that it is the text your web visitors see when they read your listing on the search engine results page and could be the one factor that gets a potential visitor to click or not based on what he reads.
Basic #6 - Use of Heading Tags (<H1><H2><H3>)
Once a web user lands on a page, he should see a relevant headline with keywords included that let him know he's in the right place! This is another one of those SEO basics that many website owners overlook. Heading tags count towards the visibility of a website on search engines because the keywords included in these tags tells the search engines what the page is all about.
Basic #7 - Importance of Image File Names and the Alt Text Value
Using keyword phrases when naming image files to match the content of a web page, as well as, using keyword phrases in the "alt" value of an image tag, adds significant SEO value to a web page when search engines filter through images on a web page. Rather than naming a file something like, "picture2.jpg"-a much better file name for a search engine may be something like, "LED-flashlights-small.jpg" and including the same phrase as the image tag "alt" value.
This would look something like: alt="Small LED Flashlights"
Basic #8 - Keep Learning...SEO is Always Changing!
Just like everything else in technology, the Internet is always changing-so is search engine optimization. This makes it important for anyone with a business web presence to continue to learn about changes in SEO and keep their website updated accordingly.
Keeping all these SEO basics in mind should arm you with the basic foundational knowledge needed to get you started in search engine optimization for your business website.
Angeline Plesek is the owner of WebPageMarketingBasics.com...as a
web developer and freelance copywriter, she realizes the importance
of web page optimization and how it relates to the bottom line for
all business owners that have an online presence. It isn't just
about how a website looks--there is more to improving conversion
rates online.
Find out what the most common website mistakes are that business owners make and learn how to correct them. These aren't magic tricks, just commonly overlooked tweaks that you may not be aware of until now. Download your FREE MP3, "The 3 Deadly Website Mistakes Business Owners Make That Cost Them Money"! at:
Find out what the most common website mistakes are that business owners make and learn how to correct them. These aren't magic tricks, just commonly overlooked tweaks that you may not be aware of until now. Download your FREE MP3, "The 3 Deadly Website Mistakes Business Owners Make That Cost Them Money"! at:
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